Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Hertz Lotus Hire in Italy

Hertz are now offering the Lotus Elise SC for hire in Italy Hertz and Lotus have the answer – drive a Lotus Elise to show the Italians they’re not the only ones to make a cracking two seater (and a lot cheaper). Hertz has teamed up with Lotus to offer a fleet of bright yellow Lotus Elise SC at select outlets throughout Italy from the middle of this month. True to say you could probably have hired yourself a Lotus before to trolly round Italy, but with a big car hire company like Hertz in on the plan you can be pretty sure there will be a lot of takers.

Grab a ‘VAT Free’ Skoda Octavia

In yet another ‘Sign of the times’ Skoda has announced that they are now offering ‘VAT Free Octavias’ until the end of the year. No, this is not a tie-up between Alistair Darling and VW, it’s just Skoda’s way of offering a headline price decrease of a bit over 13% (less expensive to Skoda than last week for the same headline, to be fair, and there is a new model due in January!). Grab a VAT free Skoda Octavia I’m pretty sure that there will be a raft of these ‘VAT Free’ offers floating around on everything from cars to washing machines, capitalising on the fact the VAT is in the headlines.